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A market researcher has the job of collecting, analyzing, and presenting information about decisions consumers make.
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Market Researcher SalaryMarket Research workers must analyze and gather information about how people spend money. This information is utilized by assisting businesses in making decisions about advertising and producing new products. Billions of dollars are spent annually on goods and services, and businesses need to know what consumers want and are likely to buy. Many market researchers are employed by advertising agencies, independent research firms, public relations companies, and trade associations. Market researchers conduct interviews and send out questionnaires. The information is then collected, and analysts are responsible for assessing the data and presenting the data to others.
 For most market researching jobs, a bachelor's degree is necessary, with coursework in the areas of economics, marketing, statistics, sociology, psychology, and political science. Market researchers must also have good communication skills. In many cases, graduates begin in jobs of tabulating and coding, and then become interviewers or research assistants before moving to jobs of a higher level. Advanced degrees are becoming more desirable to employers.
The median salary of market research analysts is $56,140 a year, but the top ten percent of market researchers make $105, 870. Survey researchers make much less, with a median salary of $26,490, while the top ten percent of this group makes $56,720. Market researchers generally have benefits such as health insurance, paid holidays and vacations, and retirement plans.
Market researchers typically have a bachelor's degree or more. They are in demand because there are billions of dollars made every year in products and services, so companies need to know what the consumers want. It is the job of the market researchers to determine what consumers want, and they learn this through interviewing and questionnaires. The data is collected, presented, and used to determine products and advertisement. The median income for a job of this type is $56,140 annually.
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